timirsho:

trubr0wn:

sapphrikah:

THERE IS AN OPEN WAR ON OUR BODIES.

EDIT

THE MOTHERFUCKING PRODUCT HAS TINY PRINT BELOW THE NAME THAT SAYS “NEW with MELANIN-VANISH (TM)” FOR THE BLITHERING LOVE OF FUCK, I KID YOU NOT.

In SO many ways. I can’t even believe the gall of people who want me to calm down on shit like this.

It’s hard for me to process. The world legit feels and think that lighter skin is more beautiful. They believe it with such conviction that they blog about it, talk about it, make commercials for these products aiming towards it, without even thinking twice, like it is absolutely gospel truth. Do you know what that says to the darkest of us? Do you KNOW what that motherfucking says? And how fucking ridiculous that people really BELIEVE that shit.

You are sick and should be studied. All of you who believe that shit.

And it will never be funny, as much as I wish I could laugh at this ridiculousness, it will never be funny when there are little girls damn near too young to spell their own names who are teasing each other for the melanin they were BLESSED with or the kink in their hair. That will follow them ALL of their lives and effect their self esteem FOREVER. That shit aint funny.

What fucking PLANET is this?!?!

this isn’t news in desi culture sadly

This is spread out through Africa and Asia, people are having an obsession to become fairer and it is extremley horrible.
I can’t begin with it right now but here are some advertisements [online ones] from Fair and Lovely;one of the leading brands.
Also this “White perfect” is directed to a specific market-consumers with shadism and bleachings becoming a normal thing.
They don’t care.
Now the messages are clear here.
Look at this:




This is not new in my area or my community. Has been going on for a while...

Saw these commercials all the time growing up. And for the last time: IT’S NOT THE SAME AS WHITE GIRLS WANTING A TAN.